What’s New in Digital Marketing in 2022

We are experiencing a paradigm shift in consumers’ preferences and tastes. They are now focusing on more personal and intimate ways to connect with their brands. So brands and businesses have to innovate constantly to stay updated with the latest trends and requirements of the industry.

There is a digital explosion all around us. Companies are looking to establish their presence to reach more audiences through digital means. The rise of social media has also paved the way for innovative campaigns that reach the end-users. But are the current methods sufficient to reach the end-users?? As the preferences change, so do the methods that are used to reach the end-users. Below are some of the methods that are currently trending in the digital marketing space.

(1) MULTI-CHANNEL MARKETING

In the traditional marketing methods, customers had a choice between one or two channels. With the advent of smartphones and other devices, customers are looking to connect with businesses on the go. Brands should be ready to reap the benefits that digital marketing offers. But establishing their presence in the digital space, brands can make sure that their customers can approach them any time, any place.

(2)AUGMENTED REALITY

Augmented reality can be defined as an interactive experience of a real-world environment where objects are enhanced using computer-generated information. Augmented reality is slowly finding a huge take in all types of applications. Whether it is a product or a service, it helps customers to visualize the product or service in real-world surroundings thus enabling them to make informed choices.

(3) CHATBOTS

Chatbots are the latest addition in the realm of digital marketing. They can serve as the first line of communication or can be programmed to provide basic information when someone visits the site. Chatbots are gaining popularity as they can be programmed to perform a variety of tasks.

(4) VOICE SEARCH

Voice search is another field that is becoming popular in digital marketing. Instead of typing, voice search is becoming easier for customers to source their products or services. By incorporating voice search, businesses can create an interactive environment where the customers can get access to the services and decide whether it is the right fit.

(5)AUTOMATED AND PERSONALISED EMAIL MARKETING

It is found that the personalization of emails can lead to a bigger conversion rate. By sending personalized emails, we can make the customers take action on the button, thereby increasing engagement. We can use cold emails to get in touch with clients by generating interest and getting the clients to use the CTA (call to action).

(6) ARTIFICIAL INTELLIGENCE

Artificial intelligence is making big waves in all the fields. AI’s application in tracking consumer behavior can be helpful for predicting their preferences and also for forecasting future trends.

(7) GOOGLE VERIFIED LISTINGS

According to statistics, Google is ranked as one of the top search engines in the world. It can also be said that google has become the go to place if anyone wants information. Companies have now started to make their presence felt in the digital world by promoting their business in the form of Google My Business listing. With the advantage of google services, companies can take advantage of these services to promote their business to reach the desired results.

(8) VIDEO MARKETING

It is said that a picture conveys a thousand words. A video can help the brands to convey their values or introduce their products or even explain their services to the customers. Use of attractive graphics and appealing text can create an interest in the brand and make people use the CTA button. Videos can be easily shared and also generate more interest.

(9) PROGRESSIVE WEB APPS

Customers are now looking or shopping for their needs either mobile or from websites. But it is difficult to download many apps for every function. That is where progressive web apps come into play. Progressive Web Apps can be built as an extension of the browser. They perform the work of the app on a desktop. PWA’s minimize the hassle and the work of maintaining so many apps.

(10) INFLUENCER MARKETING

The rise of social media has led to many influencers. Influencers through their videos and content amass a huge following. Using influencers in your video campaigns can boost your company’s reach as you can harness the followers of the influencers and convert them to being your customers.

CONCLUSION

These trends are some of the digital marketing tips that can be followed to maximize the reach of the companies. As the tastes and preferences of the customers evolve, in the same way, companies have to incorporate new methods to retain and attract new customers.

There are also many more methods like What’s app marketing, Youtube shorts, Instagram reels, shoppable ads, user-generated content, content marketing are some of the other digital marketing tips that can be used by companies.

A sound digital marketing strategy should have the right combination of tools and methods that not only provides short term but also can be helpful in long term planning for the company.