SEO for law firms can be challenging, but it makes the reward that much more rewarding. However, with big money at stake, you want to make sure your investment is paying off. To do this you need to use the right keywords to target your audience. And show up on page one of Google. There are several strategies you can use when doing your keyword research for law firms.
Look At The Search Terms
The first thing you should do is take a look at the search terms that are currently being used. The easiest way to do this is by using Google’s AdWords Keyword Planner tool. What you want to focus on are phrases that have “lawyer” or similar variations in them. These are the most popular terms used by your potential clients.
Think About How People Search
You should also think about how people search for law firms when they are not ready to hire them yet. A good example of this is “I want to find a lawyer.” There may be ways you can optimize your content on your site or social media accounts so that these queries yield results about your law firm.
Once you have the list of search terms, you should figure out which ones are specific to your city or town. This is one of the things potential clients look for before hiring a lawyer. So it’s important to have them show up on page one for local searches. After all, nobody wants an attorney from another town handling their case.
Beyond using keywords to help people find your law firm, you also want to use them so you can tell Google exactly what type of lawyer you are. For example, if you focus your expertise on patents then the search phrase “patent attorney” should be something that is targeted by your SEO campaign. This will not only help you show up on the first page of results when people are looking for patent attorneys. But also in searches that involve patents. This can be extremely beneficial if your practice area relies on patents to make money.
Your SEO campaign is never complete without having your law firm show up when somebody does a search for a “lawyer” or “attorney.” This is a general term that many people use and you want to make sure your law firm is one of the ones they find whenever they search for those phrases. After all, if someone needs a lawyer but doesn’t know which attorney they should choose you to want to be at the top of their list.
When it comes to SEO for law firms, the most important thing you can do is make sure your website has content that is relevant. This means articles or blog posts on how to handle certain types of legal cases. Tips for people who are looking for a certain type of lawyer and more. People will share this information with their friends and family so it can help attract new clients.
The most important lesson is to keep doing your research and look for new opportunities that you can take advantage of. Your keywords should always be evolving as your law firm evolves. So don’t rest on what works now. In a few years, it may no longer be applicable. But just the same different phrases will start being more popular than others.
Another important thing you need to keep in mind is that local SEO for lawyers can be a valuable part of your business. Not everybody will have the money to fly across the country. When they need a lawyer so having somebody show up on page one. When people are searching for a “lawyer” within 5 miles from their home or office is important.
Targeting Specific Location
This is another instance where using specific keywords can help you rank higher in search results. If somebody is searching for a specific type of law from your area. It’s important to have them show up on page one as well as if they are looking for a certain geographical location.
People may not immediately hire a lawyer but that doesn’t mean you shouldn’t do everything you can to make sure they are aware of your firm. This is why SEO for lawyers is so important. It will ensure that when people think about hiring a lawyer they know your name and contact information.
You should also keep in mind the different types of keywords you can target like “injury attorney” or “criminal defense.” These are phrases that people use when they really need a lawyer fast. So it’s important to have these phrases in your SEO campaign.
And don’t forget the importance of staying up to date with new strategies that can help you attract potential clients. There are many different platforms for sharing information on how to rank better or new things you can do to make your website or blog post better.
Look For New Opportunities
The most important part of any SEO campaign is to constantly look for new opportunities. If you are using the same type of keywords in your posts, website, and ads people will get used to seeing them quickly. That’s why they don’t click on it anymore. This means that even though your law firm has great content, it won’t work. You have to constantly change up your strategy so that search engines pay attention and people notice the difference.
So what are you waiting for? Your law firm should already have a website but if it doesn’t you need to start thinking about how you can better optimize that page or get a new site designed. Don’t be afraid to ask for help either. There are many ways you can get better SEO. And many professionals who will be willing to give you the help you need.
You should also consider using a writer service because your law firm needs content that is going to keep people coming back for more information. This means having articles or blog posts about how to handle legal cases. Tips for people looking for lawyers in your area, and more. People will share this information with their friends and families so it can help attract new clients.
Finally, don’t forget that local SEO is an important part of getting new clients. You want to make sure that when somebody in your area is searching for a “lawyer” your website shows up on page one. It’s also important to show up for specific types of law like “injury attorney” or “criminal defense.” Not everybody can afford to fly across the country when they need legal help so the more accessible you are, the better it is for potential clients.
If you follow all these tips you should be able to build a better SEO campaign that will help attract new clients and keep them coming back. It takes some time but it’s worth it in the end when you have so many people trying to find lawyers all over your area.