Chrome Hearts has trademark applications on file with the USPTO.
The Chrome Hearts has leveraged its assets to become one of the most sought-after fashion companies. Reaching a remarkable $1.5 billion valuation after selling 10 percent of it in 2019 for an impressive $150 million. It’s no wonder why Chrome Hearts continues to be so popular!
As Chrome Heart’ renown has increased, so too has the number of counterfeit products on the market. This prompted them to launch 30 trademark infringement lawsuits across America in just 18 months against a vast array of defendants, including China-based sellers as well as household name stores such as Macy’s, J.C. Penney, and Walmart! Unfortunately for these companies, they were not alone—Guess, The Kooples, and more had previously been target by similar legal action by Chrome Heart stretching back to the 2000s already. It is clear that Chrome Hearts takes a hard stance against any counterfeit products in order to protect its reputation and brand.
Chrome Hearts, a well-known fashion brand, recently took legal action against the British fast fashion retailer Missguided for using trademarks that were eerily similar to those of Chrome Heart. The most notable example is an altered version of the iconic Celtic cross logo commonly associate with Chrome Hearts’ products. Though both companies have different designs and target markets in mind. It’s apparent from this lawsuit that there is still confusion as to which company stands behind these famous symbols making. It clear exactly who owns them all, which is essential to protecting their respective reputations.
Chrome Hearts has been making a name for itself over the past three decades. Investing more than $1 million annually in advertising and selling an estimated billion dollars worth of clothing featuring. Its distinctive cross marks. By filing a complaint at a California federal court last month to protect this reputation from. What it deems an infringement upon its trademarked symbols. Chrome Heart claims they have achieved “widespread acceptance and recognition amongst the consuming public.”
There are a few registered trademarks for Chrome Hearts.
Trying to focus on Gen-Z
Chrome Hearts, renowned for decades by cult followers and admired. The world over, has launched a new campaign to target younger consumers. Spearheading this effort are singer Jesse Jo Stark (30) and teenage twins Frankie Belle and Kristian. Who bring fresh energy through collaborations, entrepreneurship, and social media engagement, giving Chrome Heart an exciting growth opportunity!
Jesse Jo Stark has taken on a major role at the Chrome Hearts company. Transforming it with her creative stud and spike design that quickly became an iconic staple. W magazine reports that Jesse Jo’s friends have embraced her career change—none other than members of the next generation. Los Angeles royalty such as Bella Hadid, Kaia Gerber, Sofia Richie, and Atlanta de Cadenet Taylor!
The next generation of Chrome Heart hat masterminds has undeniably left an impact. The brand with their fresh designs and collaborations such as Hadid. Most notably, this stamp can found in how it continues to captivate consumers. From millennials up to Gen-Xers, a whole new demographic, Generation Z, is starting to adore CHROME HEART’ style.
Refashioned luxury is the focus of Chrome Heart trucker hat, and The RealReal has unearthed that Gen-Z consumers are taking note. With their #16 spot on the most-searched brand’s list at resale pioneer The RealReal. It’s clear they’re succeeding in their mission to gain traction with a younger audience. Establishing themselves as an exciting option for hip new fashion styles down the line.
As consumer demand soars, trademark filings are likely to increase, and with them. The need for more litigation to protect against the unauthorized use of trademarked brand elements. Savvy brands must ensure their trademarks remain a driving force in creating hype around their products.