CTAs are some of the most overlooked things when we optimize a website that they only have a few moulds they take.
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Even though they sound compact and brilliant, to-the-point and easy to understand, the fact of the matter is that they sound tired because of the continuous usage of such CTAs over any and all websites. There is nothing new or creative, that will make the customer jump at the given opportunity.
Data shows that a unique CTA gathers 90% more traffic than its usual counterparts. There are some principles you can follow that will help you in improving your CTA conversion score and give that conversion rate graph a sharp hike. Every small change, if taken in a positive direction, can create a world of difference.
Kinex Media has come up with some examples to illustrate these principles, as well.
Let’s move on to the first one.
Even though all other widely used CTAs are fine, there’s nothing wrong with them, it still helps if you are clear about what you need your customers to do.
Now, we are not suggesting that ’click here’ is not specific enough. It is powerful, concise and conveys the message. But, what would help the most would be the reason why you the customer to click on the first place.
For instance, instead of putting a CTA stating ‘click here to unlock your coupons’ would be way more specific in conveying your message correctly.
Everyone likes being taken along on a journey. Be it a story, an argument or a visual treat- we all want the thrill of exploring ‘what’s next’. Establishing meaningful connections between web pages through your CTAs is not only doable, but also encouraged.
For instance, a CTA stating ‘The Product Will Be Back In Stock Soon. Click Here To Sign Up For Pre Order.’ This will not only take the user to a subscription list, but will also create an internal flow between the two seamlessly connected page.
Be Mindful Of Placement
Most of the websites usually make this severe mistake of putting the major CTA into one little corner and expect the consumer to simply find it. Nobody has the time and that’s why conversion rates drop significantly. What helps is being aware of the place that will be dedicated to the CTA.
Your CTA should be upfront, smack in the centre so that it is one of the first things you see when you browse through the page. It helps if you keep with the flow of the webpage and your CTA occurs naturally as the conclusion, conversions happen organically.
They say that your first impression is your last impression. If your CTA looks boring and generic, chances are that the customer’s won’t feel particularly inspired to invest in your product or service. It helps if your web design is in compliance with your values, your overall ambiance and your CTA should also follow the same rules.
Another important factor is the colour scheme and contrasts. CTAs should be put up in bright colours or in stark contrast. This draws the eye of the viewer and the specifics of the CTA will help in raising the number of conversions.
Bring Dynamism For Differently-Abled People
Many websites and webpages make the direst mistake of excluding differently-abled users, which keeps a huge part of the demographics out. These days, each and every person owns a smartphone and has the basic knowledge of how to work it.
This includes differently-abled majority of the population. Websites of e-commerce platforms should be dynamic, including the zoom in and zoom out options, reading text aloud and including elements that are tasteful towards people who have sensory challenges.
Opening up your avenues to this portion of the clientele will definitely improve conversion rates and elevate your brand’s social and market value.
6. Wonder of Web-World: CTA
CTAs work wonderfully if you have a keen understanding of how the user will perceive the website, their expectations from your website and the trust they have on your brand based on the features and ease or comfort they get in using it.
The advantage you get while serving your online audience is that of a good impression that can lead to higher conversion rates.
As far as manipulating the CTA goes (for the sake of conversions), there is a misconception that not a lot can be done in that area. Truth is, with enough out-of-the-box solutions coupled with a deep understanding of the customers’ psyche, you can actually influence how the website is perceived.
A clear and specific command, an organic flow of the web design, inclusivity, optimum placement and bold colours of CTA makes it doubly efficient and workable.