Six Reasons Why Virtual Product Launches Are Here To Stay
Undoubtedly, one of the most significant shifts in business and everywhere else has been towards some of the best hybrid event platforms in India. Both small and large organizations have left no stone unturned in adapting to the new virtual lifestyle, which has provided a massive boost to consumerism in general.
Everything Can Be Launched Virtually
In September 2020, the world’s leading smartphone seller launched the latest upgrade of its product. As always, it was a spectacular event, except that it was all virtual, and it was one of the biggest virtual product launches at the time.
Since then, the writing on the wall has been clear. From automobiles to cameras, all kinds of products have been launched virtually and continue to be so. And why not? Companies have fewer things to worry about when events or product launches are virtual.
Standing Out From Your Competitors
However, how does one stand out? It’s important not to be lost in the sea of hybrid events in India that more than 50% of Internet users have been flooded within the recent past.
The secret is to plan your event, have a pre-launch that generates buzz and keeps the excitement going in the run-up to the launch, engage with the audience in different ways like a live countdown, quizzes, etc.
In all earnest, some of the most successful virtual product launches in 2021 have followed this strategy and have been very beneficial to the companies organizing them. Let’s understand why virtual launch events are here to stay.
1. They offer better visibility and reach
When you introduce a new product into the market, visibility becomes important. Not only is it a big moment for you as a brand, but it also gets the market excited. In a recent study, it was found that 63% of individuals said that they like to be shown new products.
Click Here For More BUSINESS UPDATES
In a physical product launch, you would be able to appeal to customers only in your region. However, there are no geographical barriers to virtual product launch events, and you can appeal to customers located thousands of miles away.
2. They allow for better engagement
We already know the power of a dynamic market. You are more likely to convert an engaged lead than one who isn’t. It has been found that virtual events are far more successful in engaging with attendees than are in-person events. And platforms like Almond Virtex offer many engagement features and tools like polls, surveys, live chat sessions, one-on-one interactions, games, and so much more. Each of these features can help you engage with attendees and give them the personal attention that they might not be able to receive in an in-person event.
3. They offer great flexibility and control
Imagine you’re having an in-person product launch event. You’re already thinking about logistics, costs, the planning of the event, the venue, and the list is endless. In other words, your event can be affected by many variables outside of your control.
However, if you move all these details to one of the best hybrid event platform in India, you needn’t worry about control. You decide how you want your event to go. You can choose multiple regions to target, you can reach out to more than one type of audience or demographic, you can have a pre-launch campaign on social media, and you can do all of this from any corner of the world. Moreover, even your attendees have the flexibility of joining from their homes.
4. They offer a better chance at conversions
With a hybrid event in India, your chances of reaching out to a larger section of the market multiply. More attendees, in turn, imply a higher quantity of leads. Using the umpteen engagement features on platforms like Almond Virtex, you can qualify your leads better.
This means that you have a higher percentage of attendees who are further down the sales funnel and can be converted into a customer faster. So, you earn more revenue at a lower cost.
Even for undecided leads, the content from virtual events is available for a few days, even after the event is done and dusted. So, you can use this marketing tool to convert them.
5. They lower your costs
Virtual product launches in 2022, like any other virtual event, can be very cost-effective. You needn’t spend extravagant amounts of money on physical branding (printing banners, pamphlets, and the like), food, venue, logistics, etc.
All the money saved can be used to have more targeted engagement-driven campaigns for your customers on your virtual platform. So, you have a fuller sales pipeline at a lower cost.
An added advantage of virtual launches is that you end up reducing your carbon footprint. You needn’t worry about disposing of thousands of plastic water bottles, wasted food, tons of paper, and the like. So, you end up being environmentally more conscious, which can earn you brownie points from a few eco-friendly customers.
6. They let you track effectively
Using a good platform, you can track your attendees’ activities from the word go. Never before has this been granted to marketers. You can unearth very useful information that can help sharpen your marketing campaigns in the future and be more specific to the customers you are targeting. You can understand consumer behaviour better than ever before.
Conclusion
In conclusion, it’s a given that virtual experiences will explode in terms of popularity. And this is going to take place in every industry. Platforms like Almond Virtex understand that, and they offer a very strong suite of features that can be neatly packaged into a successful marketing campaign.
After all, the most successful companies in the 21st century will be those that innovate more, adapt quicker, engage more profoundly, and think beyond their locale. In other words, these companies will leverage virtual interactions to build a widespread and loyal customer base. So, virtual launches are here to stay.