MOBILE APPS: A GROWING CHANCE FOR DIGITAL TRANSFORMATION?

Modern business is all about digital transformation. In comparison to factors such as a digital roadmap, strategies, and execution, industry leaders often fail to recognize the presence of digital enablers. However, the emergence of App development company and novel technologies such as the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) has made businesses realize the importance of technology and its contribution towards growth. Any enterprise across any vertical would benefit greatly from mobile applications as they serve as a key digital enabler.

According to a MarketWatch report, the worldwide digital transformation industry is increasing at a CAGR of 24.3 percent from USD 445.4 billion in 2017 to USD 2,279.4 billion in 2025.

The worldwide market for digital transformation companies has been categorized on the basis of elements, which include solutions and services. Mobility, advanced analytics & analytics, AI, IoT, and others are classified into the solution category, while business solutions and managed services are divided into the services section.

WHAT IS DIGITAL TRANSFORMATION?

It is a comprehensive set of technology and technique that allow the analog operation to transfer to digital media. Digital transformation not just transforms your company, but it also provides a number of commercial benefits. It also helps businesses keep their existing clients by providing smart services and finding new ways to generate income. The benefit is obtained at a low cost, digital transformation agency is a worthwhile offer for any company. 

Digital transformation encompasses more than just technological advancements. It’s more of a wide cultural shift that allows companies to adopt an entrepreneurial spirit that allows them to learn from their mistakes and question the status quo. Digital transformation not only combines but also alters numerous aspects of your organization. You can integrate different areas of your business through Digital product engineering as well as change how you deliver value to your customers.

HOW DO MOBILE APPS AFFECT DIGITAL TRANSFORMATION IN ORGANIZATIONS?

1. Workflow optimization: 

Team leaders may monitor their team’s performance with the use of mobile software applications, with future improvements in mind. To eliminate human error, businesses may use workflow optimization tools to automate repetitive, tedious tasks and create predetermined rules.

2. Integrity: 

Mobile applications allow users to view and share material on the go, at any time, and from any location. Employees receive real-time updates as a consequence, allowing them to make informed decisions. 

3. Efficiency and Productivity: 

Giving employees access to corporate software boosts productivity and efficiency. They become more productive as a result of these transformation apps, which allow employees to execute work while checking up on company operations from their mobile devices. Employees may take the app with them wherever they go and return to their desks whenever they choose.

4. Enhanced customer satisfaction: 

By monitoring user journeys, providing personalized messaging, sending personalized push alerts, and more, mobile applications help organizations improve engagement with customers.  Customer service provides consumers with rapid responses to their concerns or demands. In brief, integrating digital apps into businesses improves the customer experience significantly.

Almost no company can avoid a digital transformation in the future. Increasingly aspirational and demanding customers, along with changing technology landscapes, require every enterprise to shift to digital to succeed. Mobile technology can be the best way to launch your digital footprint if you use it as an entry point for a digital transformation.

You need to ask yourself these questions to check the market readiness of your app: 

Does your app provide a seamless user experience?

Why do you think the users are so ruthless when it comes to apps and uninstall them so soon? The #1 reason is the inadequate user experience. Higher load time, distorted interface, Call-to-Actions not prominently visible, and poor linking across the navigation can break the deal for most of the app users. You need to provide a smooth, seamless experience to the user. A kind of experience that makes your app pleasant to use, and difficult to replace. You have a short span of time to grab the attention of your users, so use it well. 

Is your app consistent across all user flows?

It’s quite common that the developers fail to think through all the use cases with respect to user flows. While most website developers are guilty of not testing their sites on Internet Explorer (or more than two browsers, for that matter), many mobile app development firms often do not include much rarer use cases during development. And if such cases occur, a user follows a journey on the app that wasn’t included in the logic, the app might show unexpected behavior, or worse, crash. This leads to an unsatisfactory experience. Consistency is the key, and it enables an intuitive and predictable user flow.

Does your app perform well across all networks?

You need to think about the scale of your application.  If it doesn’t, you are narrowing down your own user base significantly, and that can lead to the engagement rate being lower than expected.

Does your app have a feedback loop?

Let’s face it – no app is flawless on its first release. Your alpha and beta tests might be successful to some extent, making you believe that your app is perfect, but when it is actually in use, you can (and you will) encounter some unexpected issues. Having a strong feedback loop from your users is a great incentive for them to keep using your app.

At the start of your app development lifecycle 

It’s a two-faceted question that you should surely ask yourself at all points of your app development lifecycle. First is, what is the primary problem your application is solving, and how effective is your solution. The second question is, what is the demographic you are targeting. And if you are not able to connect the two, your app is at a huge risk.  

You need to think through your application, its details, and nitty-gritty to ensure that your app is actually being used. 

TechAhead has a team of highly skilled developers that can help you curate your app from scratch – right from the requirement analysis to launching your app. You Create a mind-blowing app used by millions. TechAhead is consistently named as the top mobile app development company due to an adept and expert team of developers. Let TechAhead lend a hand to co-create the future with you.