HOW TO START A FREELANCE BUSINESS

Freelancing is a great way to earn money on your own terms. As an entrepreneur, you can set your own work hours and choose the projects that interest you most. When you freelance, you’ll have the opportunity to create a long-term career for yourself–one that’s based on your interests and passions. 

To begin your journey as a freelancer, you need to plan ahead. You don’t have to have everything together immediately but start by organizing and planning your business. Try and take inspiration from top platforms serving the best freelancing services such as – FreelanceBazar, DesignViva. 

Freelancing has really taken off over the last decade and we have seen a lot of people quit their day jobs to go full time with their freelance business. However, even if you are following your passion, there are still some challenges involved in starting a freelance business. 

Here are a few tips on how to start a freelance business.

1. FINDING YOUR NICHE – 

Prospecting for niche markets is one of the most important things you can do for your freelance business. After all, without a niche, you’ll never be able to find a market or a clientele in which you’re skilled enough to make any money. If you wish to be a freelance graphic designer then start out with participation in freelance contests that are being initiated by famous graphic design platforms- FreelanceBazar, DesignViva. You can get a better idea of the market and its trends also you will get to figure out the work you enjoy the most which will let you finalize your niche in a better possible way.

2. BRANDING YOUR BUSINESS EFFECTIVELY- 

Branding your business at the beginning of starting a freelance business will make it easier for you to build your brand as well as establish credibility for you and your company with current clients and potential clients. Make sure to give special attention to these points while branding your business – 

• Learn how to create your personal branding with proper research and create a branding strategy that perfectly defines your niche.
• Try to define your visual identity with a particular style 
• Make sure to use a unified theme, chose colors and fonts that reflect and compliment your personality, and define your aim efficiently. 
• Be efficient in terms of selling your story, as everyone has their own story that makes them unique in their own way so try to pitch the story of your in a proper way. 
  

  3. PACKAGE YOUR SKILLS AND TURN THEM INTO VALUE-FILLED SERVICES- 

The best way to get started in the freelance world is to package your skills and turn them into value-filled services. Aside from having a niche that you are passionate about and knowledgeable in, this will be the key to having more business than you can handle. Here are a few tips to understand how to show your value successfully- 

• Understanding the service you’re offering and the client base you are serving.
• What are the problems that your client wants you to solve?
• Is there any specific outcome or result that they are looking for?
• What all services you can offer them in terms to solve their problem and fulfilling their desired outcome?
  

  4. FIX YOUR PRICING OR SERVICE CHARGES- 

Set a fixed price for your product at the beginning. Charging by “by the hour” or “per project” is amateur. If you are just starting off with a freelance business. It would be better to package your services together so that you can provide more comprehensive services and fix a reasonable price for the whole package. Learn how to estimate freelance design projects from the client’s brief. Understanding the necessity of it, which is a crucial step in starting a successful business. Then review your freelance price list and start your business with confidence.

5. SHOW YOUR CAPABILITIES/SHOW CLIENTS YOUR WORK- 

Create a headshot and profile that show your capabilities and the kind of work you are suited for. Your freelance business will surely prosper by providing more accurate and valuable information for your targeted customers. This can be achieved through your experience, testimonials, and relevant business that you have been working with. Sharing knowledge is the most effective way of marketing your brand.

6.CREATE AN ENGAGING ONLINE PRESENCE- 

For those beginning to freelance, a good online presence is essential and one of the best ways to create an online presence is by creating a website. This gives you a professional and easy-to-find location for potential clients to see what services you offer. It is also a good idea to start a blog or social media page when you are starting your freelance business. This will help you keep clients up to date on your business as well as advertise yourself to potential clients.