When you first begin selling on Amazon there are a number of companies that seem to believe that way: “I’ll just put my product on Amazon and it will sell.” Today, Amazon will certainly grow your profits but even the most robust marketplace will be unable to transform you into an online sales expert overnight.
However, let’s assume, in a hypothetical scenario that your expectations come true, and in the first few days of selling your product on Amazon your order volume has been soaring. It’s all going well does it not? Yes, but only in the event that you have the stock in place to meet those orders.
It’s not worth investing in your store’s brand A+ content, amazon a+ content or Amazon advertisements if you’ve not had the money to back it. There’s no way you’ll have anything to offer.
This is why, prior to you improving your front-of-store operations it is essential to have everything working behind the scenes first.
If you’re just beginning to learn about Amazon or even when you’ve been selling the platform for a while there are three questions you should be asking yourself to make sure you’re operating as efficiently as you can:
1 – Are you using the right fulfillment method?
Let’s begin with the basics. There are currently three primary ways to complete orders on Amazon:
- Fulfilled By Merchant (FBM) You sell your goods on Amazon however you keep them in your own warehouse and then deliver them from your own warehouse, using the method of delivery is the process for Amazon FBM.
- Fulfillment By Amazon (FBA) You send your items to fulfillment centers, in which Amazon collects packages and then delivers them to you.
- The term “Seller Fulfilled Prime” (SFP) The way you store your goods within your personal warehouse. However, Amazon couriers supervise the delivery process and give access to Prime delivery.
Since 53% of UK Households belong to Prime, so our choice for you is FBA or SFP Both of which give the ability to access Prime members. Don’t be fooled, this badge represents the value in gold.
Consider it this way… one of the things that most Prime members do when they search on the internet for products is to click “filter through Prime’. If you’re not Prime qualified that means you’ve missed the huge client base.
Your choice of fulfillment method must ultimately be based on the kind of product you’re selling.
If you’re selling big items such as washing machines and sofas (basically anything that’s too big to fit on pallets) or sell costly items such as Rolex watches (basically anything that you wouldn’t like to have lying around in a warehouse that you don’t have) If so, FBM gives you a bit greater control of these things.
2 – Are you managing your stock correctly?
The sensible management of stock is the foundation of any effective Amazon sellers strategy. In this regard there are a variety of steps you can follow to ensure that you’re always in line with the demand.
If you’re making use of FBM or SFP the first thing to think about is whether updating your inventory manually or submitting an automated feed to Amazon?
It’s crucial since failure to update your Amazon stock in the proper intervals could have massive consequences, particularly if you’re selling the stock across several platforms.
Let Amazon manage your inventory using FBA allows you to be less concerned about these types of issues, however this doesn’t mean that you must give them every bit of stock you have.
Keep in mind that Amazon does not purchase your stock; Amazon keeps your stocks in their warehouses until it is sold and at that point, the sale is reported to the account you have.
If you’re sending 1,000 units to Amazon with no forecasts to determine the amount you’re likely selling and you’re likely to be left with expensive storage costs over the long term or charges for removal of stock.
It is best to keep your inventory as fresh as you can. This is the reason we suggest sending small amounts of units often, and frequently at first.
When you’re sending 10-20 or 50 items, you’ll be able to increase that amount with a steady pace after you’ve got the projections that show the amount of inventory you’re likely to sell.
In addition, when you work to the three-month cycle of stock it is possible to avoid the risk of long-term storage costs while being able to respond swiftly in the event of a surge in demand.
3 – Are you shipping efficiently?
If you’re shipping goods to Amazon and the only way of shipping is via pallets Are you filling the pallet with the most return on your investment? Be sure to increase the weight and size of the pallet you’re shipping products, otherwise you’ll have to pay additional charges.
Also, while SFP gives you greater control over the stocks that you hold, it’s still worth asking yourself if you’re equipped to give the Prime badge the respect it deserves.
In the end, the answers to these three questions will be contingent on the size and type of your company’s operations as well as the internal processes that are in place.
At Shift Marketplace It’s our responsibility to incorporate ourselves into these established procedures, so that no matter what system or type or product that you’re selling we’ll be able to communicate directly with your internal team to ensure the efforts you make on Amazon become routine.
Amazon is constantly changing. Every change in the background has a direct impact on the overall performance of your business.
It is difficult to keep up with these recent developments and can be a long and exhausting process. This is the reason Shift Marketplace is here to alleviate the burden off your shoulders.
If you’re looking for additional information about what you could do better contact us. contact.
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