Digital Marketing Case Study Strategies
Digital Marketing Case Study Strategies
- Wingstop
- Embroidery Store
- Talijah Waajid
- The Handkerchief Shop
- Egyptian Magic
Case Study 1: Wingstop
The fourth of our selections on case studies on digital marketing is Wingstop.
It is a chain of restaurants that is specialized in chicken wings and many locations
across the country and several international restaurants.
Wingstop was introduced to LYFE Marketing with a goal to buy twitter followers uk expand their social media.
Particularly, they wanted boost their involvement with their followers on Instagram and Twitter in order to gain new customers.
And we achieved that. We increased their Instagram by more than 1,300, and their Twitter by over 1,200.
There are a variety of ways to increase your social media followers naturally, and we’ve written a few articles about it for you to go through.
The reason we wanted to discuss this client in this article is because:
We worked in a local restaurant, which isn’t something is addressed a many times in blog posts such as this and
We implemented a targeted marketing strategy to reach their account on Twitter.
We’ll be looking for people who are actively discussing about wings or thirsty in Twitter.
We’d like to confirm that they’re in the local area and if that’s the case we’d get in touch with the company via their account on Wingstop.
In this instance one local posted on Twitter that the people were starving.
We contacted them via the WingStop account, and wrote: “It’s time to defeat that hunger!” with a mouthwatering image of their fries and wings.
The user responded and wrote, “I’ll make a stop today! Omg. It’s so beautiful. !”
In an increasingly digital world there’s an appeal about intimate, one-on one interaction.
This is particularly true when you add an attractive food picture which makes you hungry right in a flash.
For small-sized businesses, and particularly local businesses whether they are restaurants or not, engagement strategies like this could help you:
- Brand awareness,
- recalls of brands, as well as
- customer loyalty.
Case Study #2: Embroidery Store
The next company in the list of case research includes The Embroidery Store which is an importer of embroidery equipment.
They offer a variety of products, and are recognized as the top supplier of embroidery products to the commercial embroidery market.
We were contacted by them after they failed to make profitable sales through Google advertisements by themselves.
Our ads generated 99 conversions that resulted in more than $15,000 in revenues for the ads, so let’s look at the way we achieved this.
We have run ads for various terms based on various products with different match types.
They were the most effective ads that brought customers directly to their store page.
One important thing to remember concerning PPC ads is the fact that you’re placing them in front of people you already know (are at least somewhat interested). )…
…because they’re actively seeking keywords that are relevant to what you have to offer.
We did that by forming their own ad group to assist them in finding their target market.
In the advertisement you will be given a finite amount of characters to work with. when it comes to search ads specifically there’s no image.
You usually would like to get to the point. That’s the way our ads were: “Embroidery Supplies. Excellent quality at a low price.”
Our client paid $5,731.82 on these ads , and achieved an 162.41 percent return on investment , with $15,040.66 in earnings.
Case Study #3: Talijah Waajid
The next item on our list of genuine digital marketing research studies is by Taliah Waajid.
This brand is an all-natural hair care expert as well as a master cosmetologist also a maker…
…of the very first line of organic and chemical-free hair products.
Her brand provides products for hair care that have been specifically designed and created specifically for naturally curly, cobbled curly, kinky and wavy hair styles.
Taliah Waajid reached out us to assist them with their management of social media.
We generated 54,874 Facebook fans for them, more than 263,000 total engagements, as well as more than 146,000 views of videos at $0.01 for each view.
Let’s take a look at how we went about it.
Similar to the Mototrax social media campaign we also ran several ads for Taliah to achieve these various goals.
We created her fans on Facebook (or fans on her page) for her at $0.16 per fan on Facebook.
Her post-engagement rates range from 1 cent up to $0.004 depending on the engagement. This is quite low. She also has her views on video at 1 cent each view.
You can’t just put advertisements through social networking sites and anticipate such outcomes. The key ingredient to success was our strategy.
Our strategy was broken into five phases.
- Research of Competitors and Customers
- Development of Content and Growth Strategy
- Implementation of Content and Follower Strategy
- Measure and Reporting and
- Optimization Lifecycle
The brief description is: we identified and targeted her most desirable prospects, made connections to them, and produced interesting and engaging content…
…to keep people returning to her website and brand to keep them coming back for more.
Case Study #4: The Handkerchief Shop
Handkerchief Shop Handkerchief Shop is a small-scale business that makes customized handkerchiefs for weddings.
The shop has increased the options of embroidery to allow customers to fully customize their items.
We helped them enhance and improve their search engine ranking.
The first page was 185 rankings before we assisted them to get to 314 first-page rankings.
They even beat Etsy on this page for the phrase “custom handkerchief”.
So how did we do it?
We conducted a thorough keyword research to find out what search terms were utilized the most by their intended users.
Then, we assisted them to with thousands of brand new Google keywords and increase their the first page for more than 300 of their keywords.
You are able to see that we’re working for an organization with a particular product and target audience, which is the reason why using SEO is so effective for us here.
The main thing we did of this marketing campaign was thorough in our research of keywords and to ensure that we were in the direction of relevant keywords to industry…
…while adhering to Google’s best practices.
If you’re not aware that there are unethical methods to conduct SEO. It’s known as black hat SEO.
Black SEO is a method to use SEO in a manner which is against search engine guidelines.
If the search engine detects you in the act, it could be devastating for your campaign and business for that matter, to be blunt.
White hat SEO is what’s considered a search-engine-approved series of SEO tactics that you can follow.
We’d like to bring it up in case you’re adding keywords to your site to improve its ranking You shouldn’t use what’s known as keyword stuffing.
Here is where:
“keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.”
We’ll be talking about this issue a bit more in our next case study, so we’ll move into our final investigation of the day.
Case Study #5: Egyptian Magic
The final item one on the list of case studies in digital marketing this is Egyptian Magic.
The is multi-purpose face cream product that is made from all-natural ingredients.
If you’ve have read our top Facebook ads examples post in which we talked about this particular client in that post, too.
However, we’re bringing them up once more because we’ve done more than Facebook advertisements for them.
We also carried out search engine optimization and managed organically social media.
SEO. We helped them attain 53 first-page results.
As for managing social media, we helped them to gain 67,233 followers across all of their platforms.
If you missed it in our previous article, we helped them make $10,062 through their social media advertising.
- SEO
They started with zero first-page rankings. So how did we manage to be 53?
The main goal of our strategy was the creation of blogs.
We created blogs specifically for them. While doing this we added 1,500 more Google keyword phrases to their blog content.
The result was that they gained more visibility due to the efforts, and they began producing an increase in online traffic, and more sales.
What we want to include in the previous example of keywords is the fact the fact that…
…your content should be written for your intended audience well as for Google.
You shouldn’t apply keywords all over just to stick them everywhere. That’s an easy way to get identified by Google.
What you must do is conduct research to determine the keywords that are most commonly used by your readers and write blogs about the topics you’ve identified.
Be sure that your blogs are as valuable and useful to your readers as they’re optimised for Google.
Many times we witness entrepreneurs making the error of focusing only upon one issue or other.
- Social Media Management
As for their strategy for managing social media, we tried buy 500 twitter followers uk a few things to get their audience engaged.
We studied their followers and discovered that their followers are influenced by and are concerned about a pleasing and attractive Instagram feed.
Thus, we’d provide our client with a mockup of how their Instagram feed will appear like with our content from the month before they publish.
We then sent this to them as an Google document since we were also creating the story, copy, hashtags along with the photos.
However, if you’re looking for an easy and quick method to design the content of your personal Instagram feed You can download no-cost applications like Preview.
We also reposted customers’ posts on the Egyptian Magic photos…
…where they had added us as a tag to increase brand awareness and encourage other customers to tag us when they post their photos.
Then, we boosted posts and held giveaways to boost posts’ engagement and increase brand awareness.