Best local SEO Guide. When you search any keyword, it is called a standard or normal search. In this, your website anywhere can rank. The place doesn’t matter much. Same if you search “Digital Marketing Institute Near Me” or local search comes. This result location to location keeps on different. In this, you will only get the name of the nearby website or institute.
Whatever is shown in local results comes from the business ‘Google My Business Profile’. Local SEO is an important part of marketing that is more important to Google as Google directly tries to satisfy more search queries in the SERPs.
6 Reasons You Need A Local SEO Guide
1 Local customer have started using the internet nowadays.
In today’s era, the yellow pages have been overtaken by Google my business. You don’t need to open that fat yellow page directory right now. You can know about all the business of your need by just doing a search.
Some stats that will make you think about local business:-
46% of Google searches are local.
64% of local customers always use search engines and directories.
50% of local customers usually call after seeing reviews and ratings.
78% of local customers do business.
2. Local Searches are very targeted and timely
Finding a local business is the first main reason for doing a local search. Finding the same product or service is the second main reason for local search.
If you do local SEO well, you can build your brand in the minds of people. Slowly people will start coming towards your business. There’s no better time to connect with a potential customer than when they really need you.
3 Local searches generate more business than advertising
Local listings like JustDial, Google My Business, etc. come a lot on the first page of Google. When people are in need, then they search and search for the business according to their needs. 50% of people convert more than local business marketing.
4 Good ROI from Local SEO
Traditional advertising like newspaper ads, leaflets, direct mail, etc. is the old-fashioned way. It’s not that effective nowadays. On the other hand, if using Local SEO, you can reach customers when they need your products and services. For this reason, Local SEO is a cheap and accessible option.
5 Local SEO Listing is Free
There are many listings like GMB, Bing Places, etc. There is only one service, it can be used by any person.
This means you can do Local SEO without any investment.
6 Positive reviews encourage people to buy products
A strong profile is a major role in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave positive reviews about your business online – and attract hundreds of new customers. If you also want to get your business done locally. You can take the help of digital marketing company Jaipur
How to rank in Local SEO?
By now you must have understood local SEO and its importance. You must be wondering how to rank in local searches? There are some 3 ways by which you can get ranked in a local business.
1 Proximity – How far your business is from the potential customer is a big factor. No man would like to travel long distances to get plumber jobs. The closer the better.
2 Relevance – How similar is your product or service and the user’s search query. If someone is looking for Plumber and if you are a shoe seller then this is the wrong signal for you.
3 Reviews – What your customers say about your business makes a big difference. It is obvious that no person would like to work with a fraudulent and wrong company. You always keep looking at your reviews and ratings.
Improve Local SEO
1. Optimize Internal Linking Structure
External links definitely help you in ranking but you cannot ignore the importance of internal. It can also help you in ranking well on Google.
2. Add Location Pages to Your Website
By including location pages in your website, you can bring more ranking in Local Search. You can contact a Web Design Company in Dubai to get a website made. Your business name, address, mobile number, etc. live on the location page. This lets people know more about your business.
3. Create Local Content
Search engines have become very smart these days. He knows what the content is about and where it should be ranked higher. So if you can get a good ranking by creating area-specific content.
4. Use Images
Images give your customers more information about your business. Put more and more images related to your business on Google My Business.
5. Try to get a good rating
Good ratings and reviews can add to your local business. Try that the rating you can get from your customer is so good. If possible, you can put it on your website for rating.