Free SEO Tools 

To learn more about keyword research, check out the Keywords chapter of our recently updated SEO guide.

Choosing the right target keywords forms the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is almost impossible.

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In order to select the right keywords, data must be gathered and analyzed so that estimates can be made on returns. Gathering the necessary data, however, can be costly and many businesses will not invest in the best-as-SEO tools.

With a limited budget and without access to paid SEO tools, effective keyword data is inaccessible. There are tons of data sources and tools that can be used for free versions of the free ones. By taking advantage of the many free tools, advertisers can generate enough information to make an informed decision on keyword goals and set themselves up for successful SEO campaigns.

Below are three such tools. In a later post, I’ll examine the best free SEO tools for auditing and troubleshooting. I recommend these tools in conjunction with a keyword research guide for best results.

Google AdWords Keyword Tool
The first step in choosing the right keywords is to understand what consumers are looking for and the demand for each of those keywords. . You don’t need to set up any campaigns or spend any advertising money to gain access to the data you need to sign up for an AdWords account.

The three main ways to find relevant keywords using this tool are to input a website or page, a website’s range of products or services, or a seed list of keywords related to those products or services. Before searching for keywords, however, it’s important to apply the right settings. Since we’re looking for the specific keywords the market is searching for, we want to do an on-demand analysis of exact match keywords, rather than variations. To see the keywords sought (search volume), use the “Match type” option in the right sidebar and select [Exact].

SEO

The first way to identify keywords is to input the domain or page you are trying to optimize. Google will crawl the website and return a list of suggestions based on the content. For example, if you are looking for relevant keywords for www.MediaWhiz.com, you would enter the domain in the Website field and click the Search button for a list of relevant keywords. After the results are returned, be sure to select the Keyword Ideas tab as opposed to the Ad Group Ideas tab. This will provide a comprehensive list of keywords with associated search volume. This can also be done directly using the competitors’ domains

The first way to identify keywords is to input the domain or page you are trying to optimize. Google will crawl the website and return a list of suggestions based on the content. For example, if you are looking for relevant keywords for www.MediaWhiz.com, you would enter the domain in the Website field and click the Search button for a list of relevant keywords. After the results are returned, be sure to select the Keyword Ideas tab as opposed to the Ad Group Ideas tab. This will provide a comprehensive list of keywords with associated search volume. This can also be done directly using the competitors’ domains

For keywords related to a specific page, input the URL of the page instead of the domain into the tool for a list of specific keywords for that page.

keyword ideas

Another way to identify related keywords is to choose a category. In this example you would input a range of products or services instead of a domain or a URL. For example, if the service offering

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s “Marketing,” you would select the category “Advertising & Marketing” in the Category field and click Search. This is not always the best use of this keyword tool, however, because the categories are often too general and some categories are not available.

Marketing

The third and most common way to take advantage of the Google AdWords keyword tool is to input a seed or list of keywords (usually the names of products or services) into the Word or Phrase field. This will return a list of popular searches related to those seed keywords.

seo beans

Google Analytics
Another way to identify potential keyword targets is to look for phrases that are already generating organic traffic to a website. It provides insight into the potential for increasing that traffic through optimization. Using Google Analytics, advertisers can review the keywords that are driving traffic to a website systematically. Of course, having a web analytics platform is essential in today’s digital marketing world for a number of reasons and this is just one. . The standard version of Google Analytics is, in my opinion, a must-have for anyone. Equally useful for other platforms, with the only difference being it’s free of cost

traffic source

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To see specific keywords that generate traffic, make sure “Keywords” is selected as the primary dimension.