7 Key Steps to Professional Cosmetic Packaging Boxes
The cosmetic industry is very vast with many suppliers competing with each other. They try every possible way to beat their rivals. However, the smartest way to win in a competition is professional packaging. Cosmetic buyers have countless options to choose from, but, they prefer the products with the most attractive and high-quality packaging boxes. Cosmetic product packaging has the power to do noticeable merchandising. One can make packaging boxes for cosmetic products which include skincare and makeup items. It would be best if you consider the importance of packaging and get scintillating and branded cosmetic boxes. Follow the below steps to add charm and value to the packaging boxes of your cosmetics.
1- Pay Attention to Customer Needs
You will not make your cosmetic packaging worthy of competition without preferring customers’ needs, requirements, and expectations. You need to do some research on trendy packaging designs and then package your cosmetics in customized boxes. Furthermore, customers need to read the cosmetics features, ingredients, usage, precautions, and other details before applying them to their skin. That’s because some people can be allergic to the ingredients, which leads to a negative customer experience. So, it is crucial to mention authentic details to avoid bad reviews or return costs.
2- Design Theme Packaging
You should design cosmetic boxes using alluring and relevant artwork. Don’t add designs that are irrelevant to your brand or products as it will seem unprofessional. Impress your targeted audience by packaging cosmetics in boxes that have unique layouts, patterns, and images. Design cosmetic boxes that are relevant to your nail polishes, foundation, primer, bronzer, eye shadow pallet, or other products. Print the product images on the cosmetic packaging boxes to help customers in understanding your products.
3- Use Enticing Fonts and Text
The text must be readable to customers. It is not wise to use complex fonts and text details as it will confuse cosmetic buyers. You can Print inclusive product details like how to apply mascara, the volume of foundation, or some other distinctive features of your cosmetics. Don’t go too deep while writing typography for the Cosmetic Packaging Boxes. Be minimalist and provide only those details that are better for your business growth. Make these printing details more alluring and impressive by using unique fonts and vibrant colors. It will enhance the overall cosmetic presentation and magnetize maximum buyers.
4- Prefer Chemical-Free Boxes for Cosmetics
The makeup and skincare products are manufactured with precautions because they a susceptible to many contamination-causing factors such as moisture, dust, heat, bacteria, shock, and other damage-causing factors. Therefore, you need extreme care to keep cosmetic products safe and contamination free. For this purpose, cardboard, cardstock, bux board, and Kraft boxes are recommended for their flexibility, durability, and biodegradability. They are lightweight, easy to customize, and provide product protection. Most importantly they are chemical-free and recyclable. All professional cosmetic brands prefer these boxes due to their eco-friendly nature.
5- Consider The Importance of Cosmetic Display Boxes
Every cosmetic brand manufactures a wide variety of makeup products such as bath bombs, mascara, lipsticks, lip balms, lip gloss, hand cream, and feet creams, and the list never ends. It is impossible to show countless makeup products to every customer. Custom cosmetic display boxes are here to solve this issue. They can display all the shades of lipsticks, tints, concealers, and other such cosmetics by holding them inside perfectly shaped inserts. Further, lipstick display boxes are easy to place on the shelves and customers passing by can look at the entire shades of available lipsticks in seconds.
6- Make Your Cosmetic Brand Memorable
Print branding details such as cosmetic brand name, logo, tagline, contact, address, link to websites, and other details on the custom cosmetic boxes to promote your business. These details help customers in remembering your brand so that they will come back to you through these details. Grab the attention of potential makeup buyers by giving them a brief intro to your business. Cosmetic buyers are very selective and read the brand name before buying the products. Therefore, it is vital to mention brand details on the packaging of cosmetics. Moreover, cosmetic brands deliver cosmetic packaging boxes to makeup influencers do promotion through YouTube, Instagram, Facebook, and other social media sites. The influencers review the quality of the packaging first. Thus, make high-quality cosmetic boxes having marketing details to grab more buyers and generate high revenues.
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7- Advantage from The Latest Customization Facilities
The unique packaging style is worthy of beating a competitive market but the question is still there about the way to make unique cosmetic packaging boxes. Well, you don’t need to worry. Professional packaging companies are available to ease you in designing versatile cosmetic boxes. They utilize high-end customization processes to make packaging boxes that are even better than your imagination.
Die-Cutting Provides Variety
Die-cutting cuts boxes of any shape and size so perfectly that you won’t believe your eyes. Some examples are gables boxes, display boxes, window boxes, tuck end boxes, cube boxes, sleeve boxes, mailer boxes, subscription boxes, and the list goes on. Each box has a different purpose for different cosmetic products. For instance, subscription or mailer boxes deliver cosmetics to your subscribers, window boxes make your cosmetics transparent, and display boxes present cosmetics on counters or shelves of stores.
CMYK and PMS Coloring
Colors play a crucial role in determining what would be the first impression of customers. The colors will either impress or degrade the expectations of buyers. The most important thing to do is print the colors that are relevant to your business and products. CMYK and PMS color models can print any color of your choice on the custom makeup boxes. The technique mixes colors and generates your desired color shade to print on the packaging.
Window Cuts of Unique Shapes
The main aim of window cutting is to give customers a glimpse of your cosmetics. But, you can use it to enhance the packaging look as well. For example, the latest window-cutting technique can cut windows in square, hexagonal, triangular, leaf shape, and butterfly shapes, in short, it can cut windows of any shape and size. Another benefit of window cutting is that customers won’t open the entire packaging which prevents the risk of product damage. Window boxes are best to keep your bath bombs secure and in place.
Opaque or Colored PVC Sheet
You cannot leave the window cut naked because it can attract contamination-causing factors and destroy your cosmetics. Add a transparent PVC sheet to the window cut for the safety of cosmetics. You can opt for a colorless transparent PVC sheet or go for a colored one per your desires. It will enhance the level of packaging and lure more customers toward your cosmetic brand.
Embossing for an Extra Touch
Increase the spark of packaging by applying embossing techniques on it. Embossing makes fonts, logos, or other details raised in appearance and it looks classy. Customers usually don’t come across such kind of packaging so it will be easy for them to recognize your cosmetic brand.
Protective and Vibrant Coatings
The cardboard or Kraft boxes are best for cosmetics but the application of gloss, matte, or UV spot coatings makes these boxes extraordinary. The glossy coating is the most popular due to its many benefits. It not only gives glassy look to packaging but also protects it against wetness and sunlight. Water and sunlight are not good for cosmetics so protection against them is necessary. On the other hand, the matte coating also protects against dirt and stains, but it is satin rather shiny in appearance. Lastly, UV spot coating is shiny just like glassy but it is applied on certain portions of the packaging box to distinguish between glossy and matte coating. Furthermore, it guards cosmetics against lethal UV rays.
Besides the above customization opportunities Gold/silver foiling, raised ink, scoring, perforation, gluing, and flat/3D mockup are also helpful to design cosmetic boxes. All these techniques help in finalizing foundation boxes, lipstick boxes, mascara boxes, perfume boxes, extension boxes, beard oil boxes, extension boxes, primer boxes, and many other such boxes for your cosmetic brand. You just need to select the material, shape, colors, printing details, and add-on options and consult a trustworthy packaging company.