What is the Best Google Ads Management Services Company? AdWords
Best Google Ads Management Services Company, formerly Google AdWords or AdWords, is the advertising network of the famous search engine Google .what are google ads
When we hear about Google Ads, we often think of AdWords ads that we see appearing at the top of Google results pages: we then talk about Search ads. And, it is indeed part of the answer to the question ” What is Google Ads ?” »
However, we tend to forget that Google Ads is above all an advertising platform. It allows you to launch an advertising campaign directly on Google, but also on Youtube, Gmail, or even on other websites thanks to Display advertising and remarketing.
What is Google AdWords: an essential Web marketing lever what is google AdWords
Did you know?
60% of Internet users click on Google Ads advertisements
50% of Internet users clicking on a sponsored link make a lead/convert
Only 10% of Internet users never click on a sponsored link
As you know, in 2021 Google is the number 1 search engine, by far! 7 billion searches are performed per day on this engine, so many possibilities for you to reach your targets.
Best Google Ads Management Services Company is THE marketing lever that will allow you to develop the notoriety of your brand and your company to allow you to retain your customers, carry out remarketing, and conquer new prospects.
What is Google Ads? The web marketing lever that will propel your business on the Web!
What is Google Ads: a solution to get more visibility on the internet what is google AdWords
Whatever your sector of activity, your targets, your objectives: Google Ads advertising can meet your expectations!
Do you want to ensure your visibility when your targets are looking for your activity / your services?
Do you want to reach only those who are within a radius of X km around your company?
Are you only ready to pay if they visit your site and/or contact you?
Do you want to measure the results of your communication?
ALL this is possible thanks to Google Ads!
What is Google Ads: various ad formats
You should know that Google Adwords is not just the ads that you find at the top of search results. It is also:
- banners placed on partner sites (display ad and responsive display ad )
- video campaigns (advertising on YouTube)
- Gmail banners what is google AdWords
- shopping campaigns that allow the merchant to offer their product directly in Google: Google AdWords what is it
Etc.
Whether you want to work on your notoriety, establish your image, stay in touch, or retain your customers, Google AdWords allows you to reach your targets and surpass your objectives!
Why be on the first page of Google results?
Some figures on Google:
+ 90% of searches in France are done via Google
the 1st page of results concentrates 93% of the traffic
+ 60% of clicks are monopolized by the first 3 results
only 20% of Internet users go further than the first page of results
Being visible on Google on keywords relevant to your business is the guarantee of bringing your targets to you and winning customers!
What is Google AdWords?
This is the assurance of being visible in search engines! what is Adwords
Indeed, just like you, your customers and your targets have become accustomed to calling Google to the rescue to answer all their questions. Moreover, with our precious smartphones, Google is never far away!
Today in 2021, being present on the first page of Google is synonymous with acquiring traffic and qualified leads. Ads what is it
You are then probably wondering how to make your business appear on the first page of Google, right?
2 solutions are available to you:
paid referencing (SEA) with Google Ads
Natural referencing (SEO) by working and optimizing your natural visibility on search engines.
What is Google Ads: be among the first Google results
Getting your website to appear at the top of Google results is a big challenge.
Paid referencing (SEA)Adwords what is it
As for it, the SEA (Search Engine Advertising in English) corresponds to the paid referencing which consists in improving, against remuneration, your visibility on the Internet. This is the answer to “What is Best Google Ads Management Services Company ?” »
With Google Ads paid referencing, you ensure that you are visible on the Google results pages for the most qualified keywords.
Thus, you bring to you the Internet users most likely to carry out conversion actions on your site (purchase, contact, registration, etc.) to exceed your objectives … and this without any effort!
What is Google Ads: How does a Google Adwords campaign work?
1 – Creating an ad
Now that you know what Google Ads is, you probably want to create your ad campaigns.
When you want to promote your site through Google AdWords, you must start by creating an AdWords campaign. Define what the user will be redirected to on your website and write an ad describing your site.
You have to try to generate interest so that as many users as possible are interested in what you offer. You can create ads for specific products or use a landing page as your landing page. Everything will depend on your activity and your strategy.
You can also create ad groups that will allow you to manage your campaigns more efficiently.
2 – The choice of keywords
Once the ad is finalized, you must choose the keywords on which your ad will appear for your first campaign. First, target the queries most used by your potential customers with a list of words you think they use.
You will then be able to determine the relevant keywords, the most used, and which represent your activity and your site well.
Feel free to use several short queries before choosing a broad match. This will allow you to do different tests and discover opportunities on certain keywords. Broad matches risk bringing you low-qualified traffic at a very high price, which will not be very relevant.
3 – Define a budget
When setting up your campaign, you must set a maximum budget per click that Google will not exceed depending on the type of campaign for your keyword purchase. Google Ads definition
4 – Creating an auction
AdWords uses an auction system. When a user types in Google one of the keywords defined beforehand, Google creates an auction with all the advertisers wishing to be displayed in the results.
A ranking is then made according to the maximum price defined (and other factors such as the quality of your site according to Google for example) for the auctions for each advertiser. We will then find the advertisements displayed above the organic results.
5 – A user clicks on your ad
When a user clicks on your ad, Google calculates the price you have to pay for that click. This is called CPC or cost per click. This billing method allows you to avoid paying for future customers potentially interested in your products or services and to optimize your conversion rate.
Several factors then come into play, your budget of course, but also the rate of competitiveness on these keywords for example.
Understand that while the price you are charged can NEVER exceed your predefined budget, the price charged can be below your budget!
6 – Campaign monitoring
This is perhaps the most important step …and unfortunately, it is WAY TOO often overlooked.