Result-oriented technical SEO tips to claim better ranking on Google
SEO plays a central role in determining the position of your website on search engine results pages (SERPs). SEO is a vast term that aims at fully optimizing the different elements of your websit as well as utilizing external resources to help you align with the latest guidelines of search engines. In fact, search engines like Google make sure that the visitors should be able to get the best user experience. Along with uploading appealing and high-value content regularly, it is equally important to ensure that your website delivers a positive user experience for the visitors, readers, and shoppers. This can be achieved by working on aspects like speed, performance consistency, and navigation structure. Collectively they can be categorized as parts of technical SEO. In this post we will present some actionable technical SEO tips to improve your technical SEO and get good rankings:
Avoid any duplicate content by using canonical URLs
Having duplicate materials on the different webpage of your site is another factor that earns you negative SEO points. To overcome this you can use SEMRush or other high performing SEO tools to scan such repeated materials and fix them promptly.
If you find it quite difficult to identify ad eliminate the duplicate content then you can use canonical tags. It involves setting up a canonical URL through plugins like Yoast SEO with the help of rel-canonical tags. It will save you from Google penalty
Just click advanced setting on Yoast followed by visiting the canonical URL and typing the original URL o the article.
Secure communication with the help of SSL certificates
Google is quite particular about SSL certificates. In short SSL certificate or secure socket layer encrypts any information exchange taking place between clients’ browser and thus secure sensitive information like credit card numbers, bank information, and UID details.
Make your site crawl friendly by identifying any errors and fixing them
While it is great to develop a SEO-friendly content strategy you also need to make sure that it can easily be crawled by search engine bots. Crawling is the imperative basic step to ensure that you get the merit-based ranking during a relevant search instance. So, it is a great strategy to check how easy it is to crawl your site while also collecting the details of the WebPages that are pretty complex to be crawled. Based on these insights you can fix the issues and make your site crawling-friendly.
Identify and repair broken links
One thing that particularly annoys the visitors is to see the pages that say 404 not found. Such pages show that you have to been maintaining the site as efficiently and regularly as you can. Most often the best bide broken links are deleted resources. So make sure that you take the needful acting t fix such a broken link issue.
Conclusion
SEO or Search Engine Optimization is the process of opitmizing your website to meet the latest guidelines by search engines. It helps in improving its ranking dring relevant searches and thus increases your site’s visibility. Over time it also helps in building your reputation among the targeted audiences and eventually results in increased conversion rate.