E-Commerce Marketing Automation
For a greater client lifetime value, sell online and create a wonderful customer journey with automated, personalized follow ups. (ecommerce store)
The ‘Marketing Automation For…’ series continues with the second installment.
What is Marketing Automation, and how does it work?
The first blog in this series discusses some of the ways Marketing Automation might help your company.
Marketing is no longer simply glitz and glam; it encompasses everything you do to attract and retain customers.
We all utilize marketing to promote our firm in front of the proper individuals who will buy our product or service as a business. If you get it right, you’ll be on the right channel at the right moment with the appropriate message.
Marketing Automation (ecommerce store)
You can’t be everywhere at the same time, in person, for every single lead who could be interested in your product. As a result, Marketing Automation is required to automate some aspects of the client journey.
It could still be a mystery if you aren’t employing marketing automation. Perhaps you’ve been getting along well without it, or it’s prompted you to consider bombarding your list with sales emails.
If you run an e-commerce site, marketing automation is a must-have tool for reaching out to individuals who are either ready to buy your goods or need a little more information before making the choice to buy your great thing.
You may design marketing campaigns that encourage engagement and react to real-time consumer behavior to drive purchases when used in conjunction with either a built-in shopping cart (e.g. Keap or Infusionsoft) or your existing E-Commerce platform. You can respond to those sales with personalized, targeted follow-up that keeps your consumers pleased, engaged, and interested.
Is it true that I’m an e-commerce entrepreneur? (ecommerce store)
Is it possible for individuals to purchase your products via the internet? Yes, without a doubt!
Even if you only sell your lowest-cost goods online, it will lead to other products and services that your clients will need to purchase by speaking with you.
Consumers now have complete purchasing power thanks to e-commerce, which means that you, as a business, must stand out, be heard, be trustworthy, and be useful. Everywhere you might find potential consumers, as well as your competition.
To attract, engage, sell, and wow our customers, we must all use every instrument that is practically available, affordable, and suitable in an ethical manner. Working with E-Commerce organizations who were missing a critical component of their customer experience that we recognized and set up utilizing marketing automation has resulted in some of our best achievements.
13 Advantages of Marketing Automation for E-Commerce Companies
- Customer retention, upsells, cross-sells, and customer advocacy are all ways to increase your customer lifetime value (CLV). (In addition to a client referral program)
2. Makes you think about the customer journey your target audience takes, and allows you to report on each stage of the journey.
3. Reduces the requirement to acquire new customers on a regular basis.
4. Makes the average order value higher.
5. Increases the number of orders placed.
6. Shortens the time it takes to convert a lead into a customer (conversion)
7. Increases traffic to your website, which helps you achieve those all-important rankings.
8. Makes material available on numerous platforms.
9.Customer loyalty is improved.
10. Enables you to communicate with a larger number of people.
11. Builds trust and engagement with your leads by nurturing them.
12. Enables you to determine which members of your audience are most likely to purchase.
13. Allows you/your team to focus on their most important duties by eliminating repeated tasks.
14. Segments your audience and communicates with them in a more relevant, timely, and targeted manner.
15. Monitors the behavior of your leads and customers to see what they’re interested in, as well as when they’ve visited your product or pricing page.
Some of the things that can be automated to make your life simpler are simple to describe, but there are some things that simply cannot be done manually, or at least not at scale. Consider this scenario: You want to send an email to 300 people whose email addresses you have, informing them of some exciting new products.
That would take some time if you used your standard email platform, such as Outlook or Gmail; you’d have to either send them one by one, or put a bunch of emails in the address bar, separated by a comma, and then push send.
Then all you have to do is sit back and wait for the sales to come in.
Actually, the first thing that would happen is that you’d get a slew of ‘out of office’ responses, a handful of bounce alerts, and potentially a response asking, ‘How did you get my email?’
The issue of Email
You’d have no idea how many people read your email or clicked on any of the links in it. Without knowing which product they clicked on (assuming you had put up a slew of UTM parameters and were tracking website visits), you’ll probably make some purchases, but you’ll have no idea what occurred after you hit send.
You might achieve the following using simply the most basic marketing automation platforms:
Created a list of people to receive only the things you knew they’d be interested in previously.
I sent the email at a moment when they would be most likely to open it.
I kept track of who clicked on which links in your email, as well as which ones they clicked (to show you what they’re most interested in).
How to perform email marketing better
People were segmented into lists for further marketing, which could include email, SMS, Facebook, other ad platforms, or even a sales call.
To see which subject line got the most individuals to open the email, I used two different subject lines.
To see whether sort of email performs better, we used two different types of email: visual and text.
Anyone who clicked on a product or sales page but didn’t buy received a follow-up email.
Had a one-page report on how many people had unsubscribed from your mailing list, or whose emails had become invalid, or who had been rejected
A follow-up email was sent out a day or two later to people who didn’t click or open the original email.
Set everything up to happen automatically once a customer reaches a given point in their journey.
Source: ecommerce business , ecommerce store