Why SEO is important for business
Digital marketing is booming over the last few years. The reason behind this is increasing access to the internet. More than 70% of people have internet access today and this is one of the biggest reasons for the surge in digital marketing. SEO is a method of doing digital marketing for any product or service. It is also called as “organic method” where no marketing amount is required to promote any business on search engines like google, Baidu, Yahoo, or others.
A study shows that in the last 5 years 62% of businesses over the world have shifted from offline to online. In today’s era, people are more comfortable with the uses of the internet and they want to save their time to do productive things. Digital marketing is a way of marketing products/services in a cost-effective way. In comparison to traditional marketing, digital marketing is much more powerful and less costly.
Now companies don’t need to invest billions of dollars in marketing, with the help of digital marketing any business can promote its services on a low budget as well and the impact will be very impressive. Digital marketing has two methods to promote any business.
Methods of digital marketing
1) Paid campaign
2) SEO (Organic protomion)
In paid campaigns, a company should have a large amount of budget to run paid campaigns. The results of paid campaigns are very impressive and come very early. But results sustain till the time a marketer invests money, the movement company stops investing money, and results get disappeared.
Search engine optimization
Search engine optimization (SEO) is the second method of doing digital marketing and where everything happens organically and a company doesn’t need to invest even a single amount of money. This method is a time taking process, which means that SEO may take some time to show the results but once the results start showing over the search engines they will be long-lasting as a comparison to the paid campaigns.
95% of people never move to the second page of Google to find the answer to their question. That is why the SEO process takes time to show the results because already many businesses are trying to appear on the first page of google. Google says that there are more than 200 million business websites are there over the internet and the competition has increased over the last few years.
4 benefits why the Importance of SEO in today’s date for any business.
1) Online Appearance- SEO is the best way to increase the online appearance. In the market, if you are planning to stay for a long period of time then moving toward SEO is the best decision you would ever make. The more your website will appear over the internet the more people will know about you.
2) Increase traffic- When people will start knowing about your business or about your website through performing SEO, then they will start coming to your website and it will increase the traffic rate of your property.
3) Expand your business- Even SEO works for local businesses as well. If the SEO process performed well, it can expand your local business to the international level. SEO is to be performed by following all the protocols of google algorithms. Google ranks you high amongst your competitor if SEO is performed by the right manager.
4) Long-term results- SEO is always above paid marketing. The reason behind this is that the result of SEO sustains for a long period of time as compared to the paid running campaigns. It is very important for any business to remain in the marketplace for longer because it takes time to get the results.
In that case, SEO helps to improve your ranking and also gives you long-term results.
With the pace of time society has changed a lot in the last 5, 6 years. Demands have changed, new products have come, the way of working has changed and the biggest change which happened is the revolution of the internet era. This era is also known as the “information era”, where the data of information is much heavier than before. SEO practice helps to increase the awareness of your business to the people.
Even Google also suggests doing the SEO of your product or service before going towards the paid campaigns. Seo has become the most important thing for any business to establish in the online market. The companies who provide digital marketing services always focus on the SEO method first. Because SEO practice follows all the guidelines of the search engines and provides long-lasting results.
Techniques of SEO to promote any business
1) On-page SEO- The only motive of any search engine is to provide valuable information to the people. If a user comes on google to search for anything. in that case google does its best to bring the best possible information to the users on the basis of their queries. On-page SEO refers to optimizing your website in the best possible manner. The content of the website like images, blogs, headings, etc.
Your website should not be heavy to open. It reduces the user experience. While doing on-page SEO, make sure the navigation or internal linking of one page to another should be there in an easy-to-handle way. On-page SEO makes the presence of your website more attractive and helps you to rank on google.
2) Off-page SEO- After On-page SEO, Off-page SEO begins. Off-page SEO is all about promoting the presence of your website over the internet by making backlinks. We have discussed backlinks in the above part of this article. Google or other search engines spiders/bots travel 24*7 on each and every website.
By creating backlinks you make the high authority of your website so that the search engines will know about the presence of your website. Here are some techniques for creating backlinks:
1) Image submission
2) Social bookmarking
3) PPT submission
4) PDF submission
5) Infographic submission
6) Article submission
7) Guest posting
8) Search engine submission
9) Ping submission
10) Web 2.0 submission