Different Ways To Use TikTok Marketing For Effective Brand Promotion

With over 1.5 billion downloads on the App Store and Google Play and over 500 million active monthly users, TikTok is the newest social media craze. The platform is composed of 15- and 60-second user-recorded videos that can be altered in-app and integrated with other social media platforms.

The majority of TikTok users are between the ages of 16 and 24 years old. However, if you believe TikTok is merely a trend for Generation Z, you’re mistaken. TikTok has developed from a video-creation software purely for users to express their creativity to a marketing and advertising platform since its introduction in 2018.

Just like brands use Instagram to communicate with customers in a variety of ways, including posts, stories, live videos, and IGTV. Similarly, brands communicate with viewers through video on TikTok, but only in short, bite-sized snippets. Brands have launched TikTok profiles on the platform in the previous year to learn more about customers and communicate with them. On Tiktok marketing, you may discover everyone from superstars and influencers to politicians and regular people.

The huge number of active users on TikTok is the platform’s appeal to marketers. Although the algorithm’s inner workings are unknown, it appears that TikTok makes it simpler for your video content to go viral than other social networking sites.

If you want to know how to make the most of this platform for your brand’s promotion, then you are at the right place!

TOP WAYS TO USE TIKTOK IN YOUR BRAND PROMOTION STRATEGY

1. Post Entertaining Content

We are certain you know TikTok is all about fun and creativity, the first tip is to create fun, creative content of your own. One of the simplest and least expensive methods to market your business on TikTok is to create your own content. Plus, one of TikTok’s major advantages is that you don’t have to make extremely polished films. Simply take out your mobile and begin recording.

While goofy videos are popular on TikTok, if that’s not your industry’s style, don’t try to make an outrageous meme.

Maintain a straightforward approach. If your brand attempts and fails to create a popular meme, a lighthearted film showcasing your products will appear more genuine.

2. Embed TikTok Videos On Your Website

Another important tip that is extremely crucial for your brand’s promotion is to embed TikTok videos on your website. Yes, this strategy is highly recommended and used by many brands due to its incredible benefits.

Embedding fun videos on the website is a great marketing move to increase your website’s performance. Moreover, what is the point of keeping such fun content only on the platform when it can be used for engaging and converting website visitors?

All you need to have is a social media aggregation tool like Tagembed. The tool works great and effectively to collect, curate and embed TikTok videos on the website. To increase the impact of the TikTok widget, the users can use the features of the tool to the best of their ability.

Tagembed provides you amazing theme and different layout options. One of the amazing things is lifetime free tool comes with features like customization options, a content moderation panel, advanced analytics, instant updates, and a support team for assisting users if they come across an issue while using the tool.

3. Collaborate With TikTok Influencers

Influencers that focus on TikTok may not be well-known today, but they will be soon, and you may collaborate with them to expand your reach on the site. Anything that resembles a traditional advertisement is usually frowned upon by Generation Z. Working with TikTok influencers may thus be quite beneficial in terms of connecting with that generation of consumers.

To get the most out of TikTok influencer marketing, make sure the influencer’s target demographic is the same as yours. You may check for online tools that help you search TikTok profiles, look for recommendations from other businesses, the most prevalent languages spoken by an influencer audience, and more to identify the appropriate influencer for your business.

4. Run A Hashtag Challenge

Hosting a hashtag challenge is another approach to advertising your brand on TikTok. When you hold a hashtag challenge, you urge TikTok users to create or recreate content using your brand’s hashtag.

Guess, for example, was one of the first brands to undertake a hashtag challenge. With the hashtag #InMyDenim, they invited TikTok users to film themselves wearing Guess’ new denim range.

Not only can a fun hashtag contest promote your business, but it also encourages user involvement and engagement.

KEY TAKEAWAYS

We are set to conclude and you are aware of the best ways in which you can leverage the TikTok widget to grow your business like never before!

All the mentioned ways are super easy to follow including the process to embed TikTok videos on your website.

Get going now, include TikTok marketing in the aforementioned ways and you will surely witness more growth in your business!