Facebook is, no doubt, the hugest social media platform. Millions of users have active accounts on it. The number of users exceeds that of any other. It has more than 2 billion users who are monthly active. Instagram has almost 700 million monthly active users, while others are 1.5 billion for YouTube, 889 million for WeChat, 328 million for Twitter, and 255 million for Snapchat. Hence no wonder why marketers prefer Facebook the most for Marketing purposes.

 

But since there are so many successful marketers who are utilizing this platform, the competition is huge. And every marketer has to use the best strategies to stay on top. Here are 10 tips that may help you in a successful marketing experience on Facebook.

 

1. Purchase a vanity URL

Once you’ve set up your page, there are a number of ways to improve it, but the first step is to get a vanity URL. This will provide you a link to your website that is easy to read.  You can share in other places. Vanity URL should be a top priority for any marketer. This is because it helps with SEO. For instance, if you run an academic company, you may want to use ‘buy essay online’ as your URL.

 

When you choose a vanity URL, your profile page is more searchable on Facebook. But on top of that, it’s also more searchable on Google. It will be linked to the keywords on your site by Google. Aside from that, it simply appears more professional.- Of course, marketers always want this plus.

 

2. Select the appropriate category for your company page

When you are making a business page, there are a few things that you would need to take care of. The profile photos, the sidebar tabs, etc., are all essential elements. Marketers should pay heed to them.  Along with that, how you deal with the setup process is crucial too.

 

Facebook contains 6 business categories and you have to choose one. Be attentive while choosing because each has different features, e.g. local business includes physical locating listing too, which may not be there in the online brand.

 

3. Utilize your CTA button wisely

When you will open a Facebook business page, you will see a small CTA button there. Now, it depends on you what your CTA would say. So you should use it cleverly. Brands often try to reach to their potential buyers or in simpler words: ‘target market’ in indirect ways (masteressaywriters, 2022).

 

For instance, you can use ‘sign up’ if you want to increase your email list through your website. Academic services can even personalize it like history essay writing service UK etc, for better efficiency. Other options include contact us, book now, use app, watch video, shop now, play game, etc. You can use this CTA to make the user land on your website, a promotional video, a form for contact, etc.

 

 

4. Make use of Facebook tabs that are unique to you

The sidebar tabs on the profile can be customized. You can use different tabs for information, videos, postings, and a community page, all of which can provide further information about your company.

 

You can also use additional CTAs in your tab, which would increase the activity on your page. So make a few different CTAs. It’s a valuable lesson for all marketers who want to drive more traffic to their Facebook pages by increasing interaction.

 

5. Adhere to the “70-20-10” guideline for content creation

Follow the 70-20-10 rule if you’re having problems finding a good balance of content to post on your Facebook page: 70% of the time, you should post original stuff; 20% of the time, share information that is relevant to your followers’ interests; and 10% of the time, post self-promotional content. Maintain a diverse menu. You can add questions, callouts, or opinions about your sector to spice things up.

 

6. Make user-generated content available

There’s a great way to not only save your time and resources but to also make users feel included and create brand loyalty. Instead of creating your own content, you can share user-generated content. Allowing consumers to submit images of experiences with your business or product is one of the simplest methods to accomplish this. Also, when a user mentions you, you can share the message on your community profile.

 

7. Analyze content using Facebook Page Insights

Another key aspect is keeping track of your data to see trends so you can figure out which stuff is working. Facebook Page Insights, Facebook’s internal analytics tool, is the ideal option for this job. This will give you a snapshot of your page’s performance over the last seven days, including Page likes, Post reach, and Engagement. You’ll also get access to information on the reach of your page, such as likes, comments, and shares.

 

8. Share videos, especially live videos

Every day, Facebook users view approximately 100 million hours of video. Hence, video content is another effective technique to increase engagement. Facebook’s algorithm is also changing how it gauges people’s interest in videos.

 

Use Facebook Live if you don’t want to make your own video. It’s a live video streaming service that allows anyone with a mobile device to broadcast videos. In terms of marketing engagement, Facebook Live has had some success.

 

9. Use Facebook Ads to promote your page

Because of Facebook’s algorithm adjustments, marketers may be hesitant to use Facebook Ads. However, Facebook is still significantly less expensive than Google AdWords. When it comes to marketing value, Facebook Ads are still a low-cost and effective option. Paid advertising will still work if you mix them with a good organic posting strategy.

 

10. To increase ad reach, target certain audiences

Your ads will perform better over time if you have a good notion of what your audience wants. You can target at least 11 different audiences. These include audience segmentation based on region, hobbies and interests, and even events of life. Small business owners require soft skills (Orobia, Byabashaija, Munene, Sejjaaka and Musinguzi, 2013). There are hundreds of different methods to tweak your ads to increase reach.

 

The trick is to spend time studying your consumer base and creating buyer personas.

 

References

1. , 2022 What is Branding and What is Brand Analysis Writing?[online] Available at: https://masteressaywriters.co.uk/blogs/what-is-branding-and-what-is-brand-analysis-writing [Accessed 14 Apr. 2022].
2. Orobia, L.A., Byabashaija, W., Munene, J.C., Sejjaaka, S.K. and Musinguzi, D., 2013. How do small business owners manage working capital in an emerging economy? A qualitative inquiry. Qualitative Research in Accounting & Management.