Tips For Influencer Marketing Success
Find someone who knows what they’re doing in your field. (business marketing)
We’re leveraging influencer marketing to offer a novel concept breathing sensor to athletes in a market that’s ready to learn yet wary of over-hyped products. (business marketing)
My advise to businesses wishing to launch an influencer marketing campaign is to look for influencers who are experts in their field, not just on social media. Because our product is more than a gimmick, we’re partnering with athletes and exercise science organisations…
While true subject matter experts may not have millions of followers, they are more inclined to encourage new ideas that they believe have promise. Their endorsement also carries far more weight than that of an Instagram celebrity who will promote anything. A true specialist must consider their professional reputation… When looking for influencer marketing partnerships, look for seasoned professionals that can offer intelligence and credibility to the table.
Emphasize the value you’ll bring to them. (business marketing)
Influencer campaigns are a great method to reach new consumers with your brand. I encourage influencer campaigns to new and emerging brands in particular because they are often low-budget in their first year. As a test, start with roughly 25-50 influencers… and craft a value-added message.
It’s not a good idea to simply contact the influencer and ask questions over and over again. Consider unique ways to give value to the influencer. Perhaps it’s a “work swap,” such as collaborating on a film or promising to reciprocate — for example, I’ll write a blog post about you in exchange for you writing a blog post about me…
Make modifications and scale this out once you’ve interacted with the 25-50 first influencers and received feedback.
Do your homework, reach out, and do it again. (business marketing)
While I’d prefer to only propose Intellifluence, a mix of Clearbit, Dux-Soup, LinkedIn Sales Navigator, and Twitter can be used to reverse engineer an influencer hunt.
Create your pitch when you’ve completed this. No one wants to hear a protracted, ambiguous, self-absorbed pitch that appears open-ended and non-reciprocal… In any pitch, start with what you want to give the influencer and what you want to get back in the first couple of phrases; don’t waste anyone’s time.
The following step is to follow up… During my personal prospecting process, the average number of follow-ups necessary for sales was 6; if you don’t try, you won’t grow.
Seek the assistance of a professional.
I propose having someone else choose your influencer for you. You’ll want to jump right in with your first campaign, confident that you know your target audience well enough to choose a strong influencer. However, there’s a good possibility you don’t.
You’re most likely dealing with a limited budget. Influencers, with the exception of Kim Kardashian, come and go all the time. Using agencies like Influences or Speakr can offer you with detailed user behaviour, ensuring that your money is wisely spent on the proper influencer for you rather than the most current Instagram celebrity.
Make an affiliate relationship proposal.
You wouldn’t believe how many individuals have a million or more followers on social media but can’t sell them anything… If at all possible, invite them to join as an affiliate. Although not everyone will say yes, I’ve discovered that affiliate partnerships are more profitable than influencer relationships because it enhances their drive to actively engage their audience in the campaign.
It’s simple to send out a single post and leave it at that. Affiliates, on the other hand, are more willing to go above and beyond to ensure that they create a fantastic post and respond to comments because they are paid a commission.
Be clear about your objectives from the outset.
Do you want to increase your direct sales? Or do you want to broaden your social media reach? Are you trying to establish an email list or are you looking for links for SEO? It is critical to establish a target against which you can evaluate your progress.
The final phase in an influencer campaign is to evaluate what worked and what didn’t so you can continue to improve on accomplishing your objectives.
Keep a careful eye on campaigns
Tokens for tracking are useful. Unfortunately, many influencer marketing efforts overlook this, yet it’s critical to keep track of everything… If you’re collaborating with someone, give them a unique tracking link so you can track how many people were reached as a result of the campaign and evaluate whether it was a success.
Track offline influencer marketing with branded links.
Tracking links are a wonderful way to keep track of how an influencer marketing campaign affects your conversions. You can see exactly how much traffic and conversions an influencer brings to your website by adding UTM parameters to the links your influencer posts. This information, along with other advertising indicators, can be seen in Google Analytics, which can help you determine whether the investment was worthwhile.
Branded links are useful for masking UTM parameters and tracking the impact of any offline campaigns an influencer conducts on your behalf. If an influencer mentions your business at an event, in a speech, during a media appearance, or even while speaking in a video, make sure they provide audiences a memorable branded link to type into their browsers.